Studies and theories about colors and the influence they have on people have been with us ever since our distant ancestors left caves and started forming real settlements. Before the advent of the Internet and all the folklore that goes along it, colors were an important tool in TV-advertising. Basically, results and researches that had been conducted for that context were later used for Internet marketing, as well. However, now that everything is moving forward very fast, colors in the marketing context have never been more studied than today.
Is reaction to colors innate?
Although many analyses have been conducted about different ways that colors affect our behavior and influence our shopping preferences, there is still no strong evidence that could be applied on the majority of people. First of all, we are all raised and educated in a different way. Also, some personal preferences that go beyond statistic estimate are influential when it comes to colors and our favorites. There are, however, some results that might be taken are relevant when it comes to general perception of colors.
Female and male perception
It is generally accepted that women react in a more positive way to green, purple and blue. On the other side, men are more inclined towards black, green and blue. In accordance with these facts, if you want your website to address both genders of different generations, you should definitely go for some combinations of green and blue. Of course, white color should also never be forgotten, because it always bears a feeling of neutrality and white spaces are perfect as a background for websites, as well as for gender-neutral websites.
Serene and more elegant color choice
Depending on the nature of your business and your products, your website will be shaped so that it reflects all the aspects of your work. In case you aim at better-off visitors, black color is always a fine choice. Since it is usually perceived as the color for stressing out classy and elegant features, the website context also exploits those characteristics of black. It is no wonder that men and women often wear black or dark clothes on official occasions. Experienced web developers can help you get the right web design for your business and also implement black as the dominant colors of your site.
Outside features and cool – green and blue
For websites that deal with ecology and things like garden decoration or environment preservation, there could hardly be a more appropriate color than green. Ever since we are introduced to ecology in the kindergarten or primary school, it is always followed by green motives. Also, you can make different shade variations to stand out from the crowd, considering all the colors you use on your website.
On the other side, when you want to express that your products or services will make their users feel cool or calm, you should always include blue in your design. Some of the most popular social networks and websites in the world are dominated by blue.
The way people will perceive your website will definitely depend on the color choice. By going with the flow to some extent and combining different shades, you can make a unique and visually exciting website. Successful color arrangements can help you boost the conversion rate and the overall prosperity of your business.
About the author: Dan Radak is a web hosting security professional with ten years of experience. He currently works with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites.