Micromax Canvas 4 launched for Rs 17,999

canvas-4-priceAfter a massive marketing campaign that included televised ads, Micromax has launched the Canvas 4  price for Rs 17,999. Micromax opened pre-orders for the smartphone on June 28 and in the lead up to the launch it has amassed 11,500 pre-bookings.

The Canvas 4 has a 5-inch HD IPS display and comes in an aluminium casing that also doubles up as an antenna. Micromax says that touchscreen is optimised for use even while wearing gloves.

The phone is powered by a Cortex A7 1.2 GHz quad-core processor and but doesn’t run on the latest version of Android Jelly Bean, but instead comes with its predecessor Android 4.2.1.

The phone has 1GB RAM and an internal storage of 16GB.

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Design wise, it actually seems to be a rebadged version of the BLU Life One and it is actually a step up for Micromax in terms of build quality. It has an aluminium band that wraps around a plastic front and back, and it flaunts iPhone 5 like chamfers.

It has a microSD card slot and has 16GB of user internal memory, of which about 10GB is available to users. Like most Micromax phones it is a dual-SIM smartphone and has a 2,000 mAh battery.

One of the unique features of this phone is Blow to Unlock, wherein you essentially blow a kiss to your phone to unlock it (yes, that’s an actual feature). Other, more sensible features include video pinning to pin videos on the homescreen and look away to pause video, stuff that’s straight out of Samsung’s TouchWiz. You can also turn the phone down during a call and it automatically switches to loudspeaker mode It also comes with a special aluminium cover that’s worth Rs 3,000 which is part of the package.